It is the dream of every club promoter to get recognition in front of her clients and if that does not happen she is very angry and feels that she has been treated unfairly. Sometimes, promoters feel neglected and get frustrated. What is more important than being right? We get caught up in conversations with other club promoters who ignore their routine promotions schedule, ignore the warnings, perform random acts or bring the clients for free.
The promoters might not be able to recognize what they are doing wrong. But thankfully, club promoters are there to a fault. The promoters who will be okay to work with are the fantastic ones who know exactly what they do well and get pleasure from it, the promoters who actually know the numbers and stay on top of everything that is happening in their club. The promoters who are below par and do not get desired attention from the clients are the ones who do not get clients.
The promoters who are really good at what they do are the ones who get clients. This statement could cause an incentive for you to bring your club promotion to the next level. If you are keeping you club promotion out of the spotlight and let the clients forget about it you are doing something wrong!
What is missing?
Promotional campaigns could be accomplished in only a matter of hours. A promoters schedule should be managed and adjusted daily. Scheduled marketing and promotion is necessary in order to match up with your club opening and social schedules. Get a system going within your club at least 2 hours before any hype and heavily promoted night is about to launch.
There is no such thing as a perfect day to start a club promotion. There will always be a problem in scheduling things. Manage your schedule and don’t think that the issue will magically disappear without much thinking. Every promotion campaign should be scrutinized closely for possible schedule problems.
What is the problem?
If that seems to be the problem it is even more evidence that you are not doing things effectively and efficiently. The only way to gauge the effectiveness of your club promotion is to measure the results.
Here are some effective ways to determine what you are doing in club promotion:
- Do you know your market?
You know your market, if your club promotion is designed with the market in mind and your clients main interest in mind then it will attract the attention of your clients and they will spend money in your bar or club.
“Who Are You Gonna’ Go See If There’s A Party For Me?”
That is what occasions your wonder zone, why do target your audience? “Once a week with a mix of art people or musicians or a mix of the two” measure it and add some fun there. Try to make your night time a magic moment, not just a dieting time.
- Do you know what makes you fun?
Your clients, you and your club are not just the “jayapoker.” For example, I work in a mixed crew and have several members who compete and work as a team, we don’t go on beer ads, we do not have checking stations, bar stools for our DJ’s to use to light their disco ball matrix and we do not have a robot PA with a big 1927 guitar in the most impressive setting. We just keep it simple and do things that make us fun and exciting.
- Do you know your venue?
For me, nobody cares about knocking down walls to achieve a goal. Nothing is set in stone without a plan and a clear, defined goal, everybody on your team should be crystal clear what the goals are and how this goal fits into you overall business goals. If you are assembling a team for a club that is a big deal and a huge coup then you have something every club promoter should have.